Customer Relationship Management (CRM) involves the tracking and management of every contact your business makes with its customers. Data is gathered and analyzed to improve the effectiveness of each contact, ensuring future loyalty from your existing customer base. CRM tools improve your company's relationship with each customer on an individual basis.

A CRM solution designed and implemented by GraphicBomb recently is loan tracking software for a mortgage company website. The tool, branded MyLoanTracker, is a communication tool for home buyers, Mortgage Brokers, and Realtors to facilitate a smooth loan process and closing. Through the MyLoanTracker.com website, home buyers are able to see every step of the loan process, from the gathering of documents to the final closing. MyLoanTracker facilitates improved communication between all of the parties involved in purchasing a home.

Another CRM tool designed by GraphicBomb is a shipment tracking solution for a retail e-commerce business. The business was receiving many emails a day requesting shipment information from customers. GraphicBomb built on the existing infrastructure of the website to provide customers with shipping information for their orders. The tool also served as a log for the fulfillment department, improving efficiency in the fulfillment process. Website customer satisfaction improved by 20% as a result of this solution.